The objective of the Business Plan is to structure the main ideas and options that entrepreneurs should take into consideration when deciding on the viability of a venture or of a project to be put into effect.

This project or venture may be structured or administrated in several ways, but if the objective is to attract capital or resources from investors, banks or other financing entities, or if other partners are to be persuaded to invest in the idea, the operation needs to be structured using a business plan that is consistent with the objectives.